Author: Jeremy Maddock
   

   Making your web pages search engine friendly is the basic first
   step in getting higher rankings for your keyword(s) of choice.
   
   Before optimizing any individual page, you need to 
   choose a primary word or phrase that you want to optimize
       it around. This word or phrase should be something that relates
   to the content of your page, and that you have a realistic
  chance of ranking well for. Being the result for your primary keyphrase
  is a good long-term goal to have.
   
   Once you have selected your primary keyphrase, it is a good idea
   to put it in high-visibility locations, such as the title and
   heading tags. You might also want to incorporate it into your
   meta tags. These tags can be very useful for organizational
   purposes, even though most search engines pay them little or no
   attention.
   
   In addition to your primary keyphrase, you should come up with a
   few secondary keywords. These should be things that relate to
   your primary keyphrase in some way. A good place to put
   secondary keywords is in secondary heading tags, outgoing anchor
   text, and scattered throughout the content itself, as well as in
   the "alt" attribute of relevant images.
   
   A final step to take in making your site as a whole more search
   engine friendly is to link every page back to the homepage at
   least once, and to as many other (relevant) pages within your
   site as possible.
   
   Once you are satisfied that your page is well optimized around
   the words and phrases of your choosing, it's time to move on to
   the next page, and start the process again.
   
   About the author:
   Jeremy Maddock is the owner SEOMix.com, a high quality source of
   useful SEO tips.