And, the more you can give the prospect what they want, the more orders you will get. It's simply a matter of appealing to people's natural, inborn greed!

Now, the very best way to do this is to include a FREE BONUS and preferably many free bonuses if they order your product.

Truly, including free bonuses is the most powerful way to increase your sales and profit margins.

Naturally, the free bonuses should relate and tie-in with your main product. For example, if you were selling an Ebook titled: "How To Land The Job You Really Want... Even If You've Flunked Every Interview You've Ever Attended!" then a good free bonus could be a report titled: "37 Sneaky But Totally Ethical Ways To Get Potential Employer's To Call You!" See how they tie-in together?

The reason FREE BONUSES are so effective is because everybody wants something for FREE. See how the word FREE leaps off the mage and grabs your eyes? Everyone is drawn to that word. And, except for a persons name it's the most powerful... and persuasive... word in the English language.

The only exception to free bonuses - (also called "premiums" by marketers) bumping up sales is this...

If you can't sell something on its own merit you can't give it away!

It's true.

A good example of a successful premium (free bonus) was in the Ginsu knife infomercials. If you're familiar with the old Ginsu knife infomercials... you will remember how they'd use the "pile-on-technique" to get you to order. Can you remember, it went something like this...

"But wait, that's not all! If you order immediately... you'll not only receive the entire 36-piece set of Ginsu knives, I'll also send you a second set absolutely free. And, you still get the free steak knife, the free cutting board... and... etc., etc., etc."

Anyhow, the reason they did this... and the reason just about every infomercial uses the "pile-on-technique" is this: It works!

But the lesson here is: Whatever your product or service is, you should always include free bonuses to increase the perceived value of your offer and increase your sales and profit margins. Just use your imagination and I'm sure you can think of quite a number of ways to use high-perceived value premiums.

By the way, marketing wizard, Jay Abraham is the master at using the "pile-on-technique" to get people to buy. If you buy any of his stuff (which I highly recommend) you'll be on the receiving end of a first-class education in how to use the "pile-on-technique". He'll sell a $5,000 seminar and "pile-on" over $10,000 worth of premiums if you sign up for the seminar.